What this page is
This is the editorial policy for BetfairSquare.com — how we research, write, test, fact-check, correct and disclose. It exists so you can judge whether to trust what you read here. Betfair Exchange trading is real money at real risk, so we hold our content to a standard closer to financial publishing than to a tips site. If we ever fall short of what is written below, we want to hear about it: use the contact form.
Who writes here
Every content page carries a named author and a last-updated date, and links to that author's profile on our editorial team page. We do not publish anonymous content. Our lead author and editor, Fredrik Filipsson, has traded the Betfair Exchange since the mid-2000s — through the API rollout, the Premium Charge and the shift from pre-race scalping to in-play markets. Worked examples labelled “From the desk” or “Example trade” come from real trading, not invented figures.
How we research
Our process, in order:
- Primary first. Where a fact can be checked against Betfair’s own rules, the Exchange interface, or the live market, we check it there rather than repeating what other sites say.
- Hands-on, not theoretical. Strategy and software pages are written by someone who has executed the strategy or used the software on live markets. If we have not done it, we say so.
- Numbers are specific. We quote exact prices, stakes and P&L — “back at 3.40, lay at 3.35, green up for £14.60” — because vague advice is unfalsifiable and useless.
- We show the downside. Every strategy page states when it is hard, when most people lose, and what the realistic variance looks like.
How we fact-check
Before a page is published it is reviewed against four questions: Is every price, rule and figure verifiable? Is the strategy described accurately enough that a reader could execute it? Are the risks stated honestly? Does the page add something not already freely available? A page that fails any of these is revised, not published. Commercial details that change — commission rates, software pricing, sign-up offers — are dated so you can see how current they are.
Corrections
We make mistakes and we fix them in the open. If you find an error, email us through the contact form; we aim to assess corrections within two working days. When we change something material, we update the “last updated” date on the page. We would rather be corrected than be wrong, and we have changed published verdicts when a reader made a better argument than ours.
Affiliate links and independence
BetfairSquare earns commission when readers open a Betfair account or buy software through some of our links. This is how the site funds itself, and it is disclosed near the top of every page that contains such links, with those links marked rel="sponsored". The commission never buys a better review. We have given critical assessments to software we are paid to refer, and we rank products by how they perform for a given trader, not by what they pay. Our software testing methodology page sets out exactly how those verdicts are reached. We are not owned by, affiliated with, or endorsed by Betfair or Flutter Entertainment.
Responsible gambling
We are pro-trading, not pro-gambling-at-any-cost. Every page carries a responsible-gambling notice and links to support services. If betting is causing you harm, our responsible gambling page lists the help available. Nothing on this site is a guarantee of profit, and most people who trade the Exchange do not make money — we say so repeatedly because it is true.
Standards we will not break
- 01No anonymous content. Every page has a named, accountable author.
- 02No invented results. Worked examples reflect real trades and real prices.
- 03No paid-for verdicts. Commercial relationships never change a ranking or score.
- 04No guaranteed-profit claims. We describe edges and variance honestly, never certainty.
- 05No buried disclosure. Affiliate relationships are stated up front, on every relevant page.